Ten Southeast Asian countries launched a new tourism campaign, “Southeast Asia: feel the warmth”

Tourists in markets such as the UK, Australia, North America, India and Hong Kong are the primary targets for campaign.

Southeast Asia: feel the warmth , officially unveiled and supported by government ministers from the Association of Southeast Asian Nations (ASEAN) in Brunei today, will emphasize the warmth of Southeast Asia’s hospitality and climate and the diversity of the region’s cultural attractions and tourism activities. The ten participating countries are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam.

SoutheastAsia.org has been created as the main platform for travelers to research, plan, book and comment upon their holidays in Southeast Asia. The initial focus of the Southeast Asia: feel the warmth campaign is to encourage travelers to submit their own text, videos, comments and reviews to the site.

This user-generated content will supplement professionally-sourced content from Lonely Planet, ASEAN’s national tourism organizations, professional travel writers and other contributors. Contestants submitting content can win prizes.